*Founder of the Brooklyn based indie game studio. Regarded as a cutting-edge brand builder by trend forecasting company WGSN and featured in outlets such as IGN, Engadget, ARS Techina, Insider, Fast Company and Hypebeast, Krool Toys aims to seamlessly fuse culture with commerce to create games with value, meaning and longevity. Clients include McDonald's, Warner Music Group, SubwayCreatures, 300 Entertainment.
*Following collaborations with Cactus Plant Flea Market, Travis Scott and others, on June 12, 2022, McDonald's announced its latest campaign in celebration of Grimace's Birthday. We joined forces with McDonald's to design and develop an exclusive retro game complete with an early 2000s style flash game website reminiscent of websites such as Cool Math Games and Newgrounds.
*Since the release there have been thousands of people taking the time to declare their admiration the game, figure out a way to put the game on physical hardware, make their own label and box art, share it with their friends/online communities, start new Discord communities just surrounding the game, and even port the game to other consoles like the Nintendo DS, Steam Deck and PSP.
*Gallery Shows: In Real Lif3 / Shopify NYC / 2022, Music In Color / Lavan 541 / 2022.
AT CINEMATIC MUSIC GROUP
*Developed and executed innovative marketing strategies to promote artists and music, resulting in the attainment of gold and platinum plaques.
*Spearheaded the integration of TikTok marketing into the label's overall marketing strategy, harnessing the platform's rising popularity and leveraging its potential to drive engagement and expand audience reach.
*Orchestrated successful marketing campaigns for new releases, tours, and events, combining creative content creation with data-driven insights to maximize audience engagement and drive measurable results.
*Provided artists at the label with creative guidance, marketing support, and brand development.
AT SUPERNODE VENTURES
*Met with startup founders for pitch meetings, evaluated business plans and presented findings to managing partners
*Performed market research on startup opportunities ranging from B2B Saas to Fintech and AR/VR
*Responsible for fund operation and portfolio support work including managing deal flow and communicating with LP’s
*Sourced companies by attending various demo days, pitch competitions, and networking events while representing the company
AT NEW YORK UNIVERSITY
* Bachelor of Science - BS, Finance
* Strategic Venture Society (Founding Member)
* Study Abroad: Prague, Czech Republic
